This is what the former Director of The Whitney Museum said about the book;
"The global art world of the 21st century is increasingly complex, and hard-hearted. Tens of thousands of art school graduates and self-educated artists enter the scene every year, and in their own way, each want to make a living from their work, while pursuing a meaningful career. The prospects for success are slim, yet the flow of new talent continues unabated.
In a remarkably useful guidebook for artists trying to find their way, the artist Brainard Carey has spelled out in a clear and concise manner, a series of strategies and techniques that, taken as a whole, are the equivilant of that elusive course in real-world preparedness that most art schools gloss over or simply ignore. In addition to his thoughtful and thorough approach to the subject, Carey's candor and complete lack of cynicism and posturing makes this book a must-read for any emerging artist.
David A. Ross, Chairman, MFA: Art Practice, School of Visual Arts, Former Director Whitney Museum of American Art, and SFMOMA.